I'd like to meet the cretin that came up with this brilliant idea.
When I do, I'd like to surgically embed his/her debit card into his/her forehead.
Just so he/she can bang his/her head each time anyone else that has to deal with this completely unnecessary abomination.
Please, go. Just go. Go and invent something remotely useful.
The first thing I do when confronted by this is, cut the umbilical cord. I free the top from the bottle, so I can recap the bottle knowing fully well there will be no pool of Coca Cola sullying my fridge, bathing it in Merchandise X and 30 tonnes of sugar.
So, dear Coke Inc., you got this wrong. Do you REALLY think plastic Coke Bottles and their caps end up in separate bins?
Worst gimmick ever.
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